Test it: question, engage and inform all at once
A questionnaire with a personal result at the end is a powerful method to inform, question and recruit citizens for your social project.
This way, you reach more people and a high quality of input.
A personal result
At the heart of an interactive test is its personal result. Depending on the topic and objectives, we will look for the best approach to motivate citizens to participate as strongly as possible.
For example: to involve citizens in a project on standard orchards, we made an interactive test where you could discover what your favourite landscape is and which hikes would suit you perfectly.
For a project on standard orchards, we created an interactive test where you could discover what your favourite landscape is and which hikes would be perfect for you.
Om overstromingen en andere waterproblematieken aan te pakken, ontwikkelde we samen met Indiville en Levuur deze overstromingstest.
To combat floods and other water-related issues, we developed a flood-test with the support of Iidiville and Levuur.In this flood-test, you can find out if your home is at risk, and what role climate change plays in this…
The results from tests like these need to be substantially interesting, but also visually apealing and easy to share through social media.
A questionnaire
We set up the questionnaire in specific questionnaire software. This allows you to use all possible existing question types and export to the format you need. We provide the link to the customised results page.
Can’t create or analyse the questionnaire yourself? The researchers at Indiville (also part of DBP partners) can take on this role.
Recruitment
An interactive questionnaire is an attractive way to appeal to a wide audience and introduce them to your topic or project. Just before giving their personalised result is a perfect time to ask if the user wants to stay informed about your project. This way, you create a group of people interested in your project that you can keep writing to and involving throughout the process.
Inform and motivate
An interactive test does more than just recruit and question. By asking the right questions, you can also inform citizens through it. Users usually don’t read long documents online. Want to make people aware of possible measures they can take themselves? Don’t make them read a long list, but ask them themselves which measures they already know and perform. You will gain insight into how much the measures are already known and used, and many more citizens will look at them all and thus learn about them.
Cases
Sciensano: how do you view the use of health data?
- Researchers from Sciensano, NHS Confederation and Health Data Hub put together a survey on how citizens view the use of their health data.
- After completing the questions, citizens could sign up for the Healthy Data Newsletter. This also allowed them to be further involved later.
- through their outcome in the survey, participants discovered which of the eight data profiles they most aligned with. The profiles provide insight into what type of health data user they are and what effect this type of use has on our society.
VRT: create your own sustainable mobile phone brand!
- Students can answer some questions about how they would create their own mobile phone brand: the name, the colours, the way it is made,… This way, they learn more about the benefits of sustainability and recycling.
- As a result, they receive a poster that looks like it came straight from a local vendor of their own mobile phone brand.
- They can then share that poster on social media
So a profile can also be a customised poster or image put together based on the user’s answers.
GRIP: How do you view people with disabilities?
Together with our partner Indiville, we created a test for GRIP to get people thinking about how they interact with people who have a disabilitie.
- We surveyed people about how they view people with disabilities, what roles people with disabilities play in society, how they see healthcare, etc.
- Citizens could then sign up for Circuit Sortie, where they could meet with someone who has a disability to plan an activity together.
- Upon their result, they were assigned to one of four types that gave them insight into their perception of people with disabilities in society. They were given info to challenge and nuance their view as well.
